My 15 minutes of fame: the DAS interview
Out of the clear blue cyberspace, Dustin Luther of the intriguing Rain City Guide blog emailed me shamelessly praising the blog and asking a series of why-do-you-do-it? questions. Since he knew the key to my heart — shameless flattery —
“Sure, I’ll give you a blog interview.”
I responded, and he’s now posted the interview. Here’s an excerpt
What do you think real estate blogging will look like 3 years from now?
“The things I have to endure just to foretell the future.”
As a business, classical real estate brokerage is facing the kind of big-bang price drop that confronted stock brokers when Charles Schwab and others introduced first discount and then on-line brokerage. In real terms, fees are likely to drop, and the service is going to reinvent itself from seller representation to buyer advocacy. This is consistent with other internet-driven reversals, where high bandwidth means narrowcasting specialist content providers like blogs, and the scarce commodity is not the content to display but the eyeball to see it. Blogging is a means of building personal brand and hence distinguishing yourselves from the common broker.
In other words, you folks should keep getting with it!
“Got that, chief?”
For the remaining insights, head over to the full interview.
